Type of information | Acquisition method | Acquisition purpose |
---|---|---|
IP address | Google Mobile Ads SDK, Google Analytics for Firebase | which may be used to estimate the general location of a device. |
Non-user related crash logs | Google Mobile Ads SDK, Google Analytics for Firebase | which may be used to diagnose problems and improve the SDK. Diagnostic information may also be used for advertising and analytics purposes. |
User-associated performance data such as app launch time, hang rate, or energy usage | Google Mobile Ads SDK, Google Analytics for Firebase | which may be used to evaluate user behavior, understand the effectiveness of existing product features, and plan new features. Performance data may also be used for displaying ads, including sharing with other entities that display ads. |
A Device ID such as the device's advertising identifier or other app-bounded device identifiers | Google Mobile Ads SDK, Google Analytics for Firebase | which may be used for the purpose of third-party advertising and analytics. |
Advertising data such as advertisements the user has seen | Google Mobile Ads SDK, Google Analytics for Firebase | may be used to power analytics and advertising features. |
Other user product interactions like app launch taps, and interaction information, like video views | Google Mobile Ads SDK, Google Analytics for Firebase | may be used to improve advertising performance. |